POPAI FORUM

A conference with international participation about the development, perspectives and challenges of marketing communication at-retail. The conference programme showcases new solutions and specific case studies for a higher success rate of projects placed in-store and at other places of consumer communication. Moreover, it offers a unique opportunity for holding discussions with representatives of important retail companies and advertisers in the framework of discussion panels on current, delicate topics in this field.

POPAI FORUM is part of the all-day program of the significant POPAI DAY international event organized by POPAI CE in Prague.