Significant POPAI CE projects

POPAI CE carries out a number of significant projects.

Continuous education program – POPAI University.
Research on the effectiveness of marketing communication tools, shopping behaviour and POP market analyses.
International POPAI AWARDS contest for the best at-retail communication and advertising projects.
POPAI FORUM – international conference on current challenges, potentials and future of the points of sale.
POPAI STUDENT AWARD contest for the best student designs of in-store communication projects.
Star of 3D advertising contest for the best advertising and gift items
Advertisers’ club - industry platform connecting advertisers with retail representatives and POP producers, offering a year-round program on trends and innovations in retail.
Program in the field of digital communication.
Program in the field of gift and promotional items.
Year-round information service for POPAI CE members.
Guide through the marketing at retail industry.
Map of Marketing Communications.
Calendar of domestic and foreign events within the field of marketing and retail.
POPAI networking party.
Unified typology of POP media in retail.

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