POPAI Library

This section includes expert materials  free-to-download as well as materials that are exclusively intended for members of POPAI CE as part of member benefits

(available only via member login).

• Guide through the marketing at retail industry
  POPAI CE Association publishes every year a new professional publication presenting a view on the current field of in-store communication, current projects of association and Members of POPAI CE.
  
  
• Map of Marketing Communications
  POPAI CENTRAL EUROPE has developed in cooperation with other industry associations.an updated version of a comprehensive marketing communications map, which includes a detailed division of below the line activities.
  
  
• Unified typology of POP media in retail
  The aim of this project was to create a standardized material unifying the basic types of POP means placed in a retail environment.

 For detailes in Czech language click here